Concepedia

Rodrigo Uribe

RU

16

Publications

751

Citations

13

H-Index

2004

Active since

Affiliations

University of Chile(Current)

University of Antwerp

Rodrigo Uribe is an author at University of Chile specializing in consumer research, marketing, and advertising.

Top concepts

MarketingConsumer ResearchAdvertisingManagementMarketing CommunicationArtsTelevisionCommunicationConsumer BehaviorInteractive Marketing

Publications per year

2004–2022

16

Publications

16

Store brand and national brand promotion attitudes antecedents

Enrique Manzur, Sergio Olavarrieta, Pedro Hidalgo et al. · Journal of Business Research · 2010 · 133 citations

Brand Equity, Management, Business +8

Internet use, happiness, social support and introversion: A more fine grained analysis of person variables and internet activity

M. Ellen Mitchell, Jocelyn Lebow, Rodrigo Uribe et al. · Computers in Human Behavior · 2011 · 111 citations

Social Identity, Behavioral Sciences, Social Media +11

Are `Sensational' News Stories More Likely to Trigger Viewers' Emotions than Non-Sensational News Stories?

Rodrigo Uribe, Barrie Gunter · European Journal of Communication · 2007 · 106 citations · Full text

Fake News, Public Opinion, Communication +27

Sidedness, commercial intent and expertise in blog advertising

Rodrigo Uribe, Cristián Buzeta, Milenka Velásquez · Journal of Business Research · 2016 · 100 citations · Full text

Advertising, Advertising Ethics, Interactive Marketing +7

Research Note: The Tabloidization of British Tabloids

Rodrigo Uribe, Barrie Gunter · European Journal of Communication · 2004 · 68 citations

Media Standards, Media Industries, British Literature +17

Rows per page

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