Cristián Buzeta

Motivations to Use Different Social Media Types and Their Impact on Consumers’ Online Brand-Related Activities (COBRAs)

Cristián Buzeta, Patrick De Pelsmacker, Nathalie Dens · Journal of Interactive Marketing · 2020 · 192 citations · Full text

Sidedness, commercial intent and expertise in blog advertising

Rodrigo Uribe, Cristián Buzeta, Milenka Velásquez · Journal of Business Research · 2016 · 100 citations · Full text

Advertising, Advertising Ethics, Interactive Marketing +7

Branded content and motivations for social media use as drivers of brand outcomes on social media: a cross-cultural study

Cristián Buzeta, Freya De Keyzer, Nathalie Dens et al. · International Journal of Advertising · 2023 · 28 citations

This embodied conversational agent looks very human and as old as I feel! The effect of perceived agent anthropomorphism and consumer-agent age difference on brand attitude

Arabelle David-Ignatieff, Cristián Buzeta, Patrick De Pelsmacker et al. · Journal of Marketing Communications · 2023 · 21 citations

Celebrity endorsement using different types of new media and advertising formats

Rodrigo Uribe, Cristián Buzeta, Enrique Manzur et al. · Academia Revista Latinoamericana de Administración · 2022 · 20 citations

Digital Marketing, Targeted Advertising, Consumer Research +28