Concepedia
Statistics
Publications
139
Citations
11.8K
H-Index
54
Active since
1995
Affiliations
University of Antwerp(Current)
Ghent University
Antwerp Management School
Ghent University Hospital
Vlerick Business School
Patrick De Pelsmacker is an author at University of Antwerp specializing in marketing, business, and consumer behavior.
Publications per year
1995–2024
Do Consumers Care about Ethics? Willingness to Pay for Fair‐Trade Coffee
Patrick De Pelsmacker, LIESBETH DRIESEN, Glenn Rayp · Journal of Consumer Affairs · 2005 · 1.3K citations
Business, Economics, Consumer Behavior +16
Positive and Negative Antecedents of Purchasing Eco-friendly Products: A Comparison Between Green and Non-green Consumers
Camilla Barbarossa, Patrick De Pelsmacker · Journal of Business Ethics · 2014 · 461 citations
Business, Marketing, Marketing Management +17
Media Context and Advertising Effectiveness: The Role of Context Appreciation and Context/Ad Similarity
Patrick De Pelsmacker, Maggie Geuens, P. Anckaert · Journal of Advertising · 2002 · 397 citations
Social Sciences, Communication, Marketing +16
Emotions as determinants of electric car usage intention
Ingrid Moons, Patrick De Pelsmacker · Journal of Marketing Management · 2012 · 379 citations
Natural Resources, Social Psychology, Consumer Behavior +9
A Model for Fair Trade Buying Behaviour: The Role of Perceived Quantity and Quality of Information and of Product-specific Attitudes
Patrick De Pelsmacker, Wim Janssens · Journal of Business Ethics · 2007 · 361 citations
Social Sciences, Economics, Marketing +7
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