Concepedia

P. Anckaert

PA

Statistics

Publications

1

Citations

397

H-Index

1

Active since

2002

P. Anckaert is an author specializing in attitude toward advertising, advertising persuasion, and advertising psychology.

Publications per year

2002–2002

1

Publications

1

Media Context and Advertising Effectiveness: The Role of Context Appreciation and Context/Ad Similarity

Patrick De Pelsmacker, Maggie Geuens, P. Anckaert · Journal of Advertising · 2002 · 397 citations

Social Sciences, Communication, Marketing +16

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