Concepedia

Nathalie Dens

ND

57

Publications

3.3K

Citations

31

H-Index

2007

Active since

Affiliations

University of Antwerp(Current)

Ghent University

Antwerp Management School

KU Leuven

Hasselt University

Nathalie Dens is an author at University of Antwerp specializing in management, marketing, and consumer research.

ORCID

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Publications per year

2007–2024

57

Publications

57

Balance and Sequence in Online Reviews: How Perceived Usefulness Affects Attitudes and Intentions

Nathalia Purnawirawan, Patrick De Pelsmacker, Nathalie Dens · Journal of Interactive Marketing · 2012 · 340 citations

A Meta-analytic Investigation of the Role of Valence in Online Reviews

Nathalia Purnawirawan, Martin Eisend, Patrick De Pelsmacker et al. · Journal of Interactive Marketing · 2015 · 301 citations

Motivations to Use Different Social Media Types and Their Impact on Consumers’ Online Brand-Related Activities (COBRAs)

Cristián Buzeta, Patrick De Pelsmacker, Nathalie Dens · Journal of Interactive Marketing · 2020 · 192 citations · Full text

Is this for me? How Consumers Respond to Personalized Advertising on Social Network Sites

Freya De Keyzer, Nathalie Dens, Patrick De Pelsmacker · Journal of Interactive Advertising · 2015 · 185 citations

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How and When Personalized Advertising Leads to Brand Attitude, Click, and WOM Intention

Freya De Keyzer, Nathalie Dens, Patrick De Pelsmacker · Journal of Advertising · 2021 · 124 citations · Full text

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