Martin Eisend

A meta-analysis of humor in advertising

Martin Eisend · Journal of the Academy of Marketing Science · 2008 · 478 citations

Business, Marketing, Marketing Management +10

Success Factors of Product Innovation: An Updated Meta‐Analysis

Heiner Evanschitzky, Martin Eisend, Roger J. Calantone et al. · Journal of Product Innovation Management · 2012 · 467 citations · Full text

Management, Innovation Management, Marketing +12

A meta-analysis of gender roles in advertising

Martin Eisend · Journal of the Academy of Marketing Science · 2009 · 438 citations

Social Sciences, Marketing, Marketing Management +12

A Meta-analytic Investigation of the Role of Valence in Online Reviews

Nathalia Purnawirawan, Martin Eisend, Patrick De Pelsmacker et al. · Journal of Interactive Marketing · 2015 · 307 citations

Social Sciences, Psychology, Social Psychology +14

Advertising Repetition: A Meta-Analysis on Effective Frequency in Advertising

Susanne Schmidt, Martin Eisend · Journal of Advertising · 2015 · 298 citations

Business, Marketing, Psychology +17