Freya De Keyzer

Is this for me? How Consumers Respond to Personalized Advertising on Social Network Sites

Freya De Keyzer, Nathalie Dens, Patrick De Pelsmacker · Journal of Interactive Advertising · 2015 · 185 citations

Facebook Ads, Targeted Advertising, Consumers Respond +20

How and When Personalized Advertising Leads to Brand Attitude, Click, and WOM Intention

Freya De Keyzer, Nathalie Dens, Patrick De Pelsmacker · Journal of Advertising · 2021 · 124 citations · Full text

Don't be so emotional! How tone of voice and service type affect the relationship between message valence and consumer responses to WOM in social media

Freya De Keyzer, Nathalie Dens, Patrick De Pelsmacker · Online Information Review · 2017 · 46 citations

Service Provider, Customer Satisfaction, Digital Marketing +25

Which cues influence the perceived usefulness and credibility of an online review? A conjoint analysis

Ana Isabel Lopes, Nathalie Dens, Patrick De Pelsmacker et al. · Online Information Review · 2020 · 38 citations · Full text

Consumer Uncertainty, Relative Importance, Consumer Research +26

Let’s get personal: Which elements elicit perceived personalization in social media advertising?

Freya De Keyzer, Nathalie Dens, Patrick De Pelsmacker · Electronic Commerce Research and Applications · 2022 · 36 citations · Full text