Store brand and national brand promotion attitudes antecedents

Multivariate Data Analysis.

H. Herne, William W. Cooley, Paul R. Lohnes · Journal of the Royal Statistical Society Series A (General) · 1973 · 35.9K citations

Natural Sciences, Data Science, Categorical Data Analysis +13

Comparative fit indexes in structural models.

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A Paradigm for Developing Better Measures of Marketing Constructs

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Evaluation of goodness-of-fit indices for structural equation models.

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Richard Hall · Strategic Management Journal · 1992 · 2.5K citations

Management, Strategic Management, Strategy +16