Concepedia

Brand Involvement

Brand Involvement is a psychological construct representing the degree of personal relevance and interest a consumer perceives in a specific brand, distinguishing it from broader categories of consumer involvement by focusing on the emotional and cognitive engagement directed toward a particular branded product or service.

783

Publications

92.5K

Citations

1.7K

Authors

810

Institutions

Publications per year

2017–2026

289

Variants

Brand-specific Involvement

Parents

Publications

783

Consumer engagement in a virtual brand community: An exploratory analysis

Roderick J. Brodie, Ana Ilić, Biljana Jurić et al. · Journal of Business Research · 2011 · 3.1K citations

, , +16

Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation

Linda D. Hollebeek, Mark S. Glynn, Roderick J. Brodie · Journal of Interactive Marketing · 2014 · 3K citations · Full text

, , +15

Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?

J. Joško Brakus, Bernd H. Schmitt, Lia Zarantonello · Journal of Marketing · 2009 · 2.8K citations

, , +17

Brand Experience: What is It? How is it Measured? Does it Affect Loyalty?

J. Joško Brakus, Bernd H. Schmitt, Lia Zarantonello · Journal of Marketing · 2009 · 2.5K citations

, , +17

The Social Influence of Brand Community: Evidence from European Car Clubs

René Algesheimer, Utpal M. Dholakia, Andreas Herrmann · Journal of Marketing · 2005 · 2.4K citations

, , +17

1–5 of 783

Authors

1.7K

  1. SM
    Sandra María Correia Loureiro

    Iscte – Instituto Universitário de Lisboa, Portugal

    7 publications · 943 citations

    7

    h-index

  2. BH
    Bernd H. Schmitt

    Columbia University, United States

    7 publications · 6.2K citations

    7

    h-index

  3. KL
    Kevin Lane Keller

    Dartmouth College, United States

    7 publications · 1.6K citations

    7

    h-index

  4. LD
    Linda D. Hollebeek

    Tallinn University of Technology, Estonia

    6 publications · 6.8K citations

    6

    h-index

  5. LZ
    Lia Zarantonello

    University of Roehampton, United Kingdom

    5 publications · 6K citations

    5

    h-index

1–5 of 1.7K

Institutions

810

  1. University of Georgia

    Athens, United States

    12 h-index

    17 publications

    3.7K citations

  2. University of South Australia

    Adelaide, Australia

    10 h-index

    16 publications

    790 citations

  3. University of Amsterdam

    Amsterdam, The Netherlands

    8 h-index

    18 publications

    1.5K citations

  4. Columbia University

    New York, United States

    7 h-index

    8 publications

    6K citations

  5. Dartmouth College

    Hanover, United States

    7 h-index

    10 publications

    2K citations

  6. Erasmus University Rotterdam

    Rotterdam, The Netherlands

    7 h-index

    14 publications

    3.3K citations

  7. The University of Texas at Austin

    Austin, United States

    7 h-index

    11 publications

    514 citations

  8. Iscte – Instituto Universitário de Lisboa

    Lisbon, Portugal

    7 h-index

    11 publications

    996 citations

1–8 of 810

Venues

  1. Journal of Business Research

    JBR · 67 publications · 11K citations

    47

    h-index

  2. Journal of Brand Management

    65 publications · 6.9K citations

    42

    h-index

  3. Journal of Retailing and Consumer Services

    37 publications · 3.8K citations

    29

    h-index

  4. Journal of Product & Brand Management

    29 publications · 3.4K citations

    24

    h-index

  5. Journal of Consumer Marketing

    18 publications · 1.7K citations

    17

    h-index

1–5