Utpal M. Dholakia

The Social Influence of Brand Community: Evidence from European Car Clubs

René Algesheimer, Utpal M. Dholakia, Andreas Herrmann · Journal of Marketing · 2005 · 2.4K citations

Business, Marketing, Marketing Management +17

Intentional social action in virtual communities

Richard P. Bagozzi, Utpal M. Dholakia · Journal of Interactive Marketing · 2002 · 1.5K citations

Social Sciences, Social Psychology, Collective Behavior +13

Antecedents and purchase consequences of customer participation in small group brand communities

Richard P. Bagozzi, Utpal M. Dholakia · International Journal of Research in Marketing · 2006 · 1.3K citations

Business, Marketing, Marketing Management +16

Open Source Software User Communities: A Study of Participation in Linux User Groups

Richard P. Bagozzi, Utpal M. Dholakia · Management Science · 2006 · 717 citations

Social Sciences, Information Systems, Social Psychology +15

Goal Setting and Goal Striving in Consumer Behavior

Richard P. Bagozzi, Utpal M. Dholakia · Journal of Marketing · 1999 · 595 citations

Management, Psychology, Social Psychology +17