Publication | Closed Access
Goal Setting and Goal Striving in Consumer Behavior
591
Citations
30
References
1999
Year
Customer SatisfactionBehavioral Decision MakingConsumer MotivationConsumer StudyConsumer ResearchGoal SettingPurposive BehaviorBuying BehaviorSocial SciencesPsychologyManagementConsumer BehaviorAchievement GoalConsumer Decision MakingBehavioral SciencesMotivationMarketingConsumer PsychologyBehavioral EconomicsEssential RoleConsumer ScienceConsumer Attitude
Goals play an essential role in the purposive behavior of consumers, but scholars only recently have begun to examine the motivation for goals, their selection and modification, and their pursuit a...
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