Consumer Decision-Making is the cognitive, affective, and behavioral process by which an individual, in the role of a consumer, recognizes a consumption-related need, searches for and evaluates alternatives, selects among options, and reflects on outcomes concerning the acquisition, use, and disposal of goods, services, or experiences.
5K
Publications
525.4K
Citations
9.3K
Authors
2.6K
Institutions
Publications per year
2017–2026
1.6K
Variants
Consumer Decision Making
Publications
5K
A New Approach to Consumer Theory
Kelvin Lancaster · Journal of Political Economy · 1966 · 8.2K citations
Satisfaction: a behavioral perspective on the consumer
Choice Reviews Online · 2010 · 6.1K citations
Business, Marketing, Psychology +17
1–5 of 5K
Authors
9.3K
- GR
24
h-index
- JR
23
h-index
- IS
21
h-index
- RP
18
h-index
- RD
17
h-index
1–5 of 9.3K
Institutions
2.6K
University of Michigan
Ann Arbor, United States
36 h-index
72 publications
12.3K citations
University of Pennsylvania
Philadelphia, United States
35 h-index
70 publications
8.3K citations
Stanford University
Stanford, United States
33 h-index
46 publications
5.3K citations
New York University
New York, United States
31 h-index
42 publications
4.8K citations
Columbia University
New York, United States
30 h-index
54 publications
6.6K citations
The Ohio State University
Columbus, United States
28 h-index
45 publications
6.7K citations
Duke University
Durham, United States
28 h-index
48 publications
8.9K citations
Cornell University
Ithaca, United States
27 h-index
46 publications
18.7K citations
1–8 of 2.6K
Venues
- Journal of Consumer Research
JCR · 272 publications · 85.9K citations
140
h-index
- Journal of Marketing Research
240 publications · 52.5K citations
93
h-index
- Journal of Marketing
JM · 139 publications · 25.2K citations
64
h-index
- Journal of Business Research
JBR · 106 publications · 15.3K citations
57
h-index
- Journal of Consumer Psychology
97 publications · 13.2K citations
56
h-index
1–5