Attribute Trade-Offs is a decision-making construct in consumer behavior that represents the process by which consumers evaluate and balance the relative importance of different product attributes, sacrificing performance in one attribute to gain benefits in another, within the context of multi-attribute choice evaluations.
54
Publications
5.9K
Citations
115
Authors
88
Institutions
Publications per year
2017–2026
8
Parents
Publications
54
Overchoice and Assortment Type: When and Why Variety Backfires
John T. Gourville, Dilip Soman · Marketing Science · 2005 · 450 citations
1–5 of 54
Authors
115
- CK
2
h-index
- PA
2
h-index
- BA
2
h-index
- FB
2
h-index
- RC
2
h-index
1–5 of 115
Institutions
88
Stanford University
Stanford, United States
4 h-index
4 publications
542 citations
Massachusetts Institute of Technology
Cambridge, United States
3 h-index
5 publications
318 citations
INSEAD
Fontainebleau, France
2 h-index
2 publications
54 citations
University of Illinois Urbana-Champaign
Urbana, United States
2 h-index
4 publications
134 citations
Hebrew University of Jerusalem
Jerusalem, Israel
2 h-index
2 publications
122 citations
Duke University
Durham, United States
2 h-index
2 publications
140 citations
Technical University of Munich
Munich, Germany
2 h-index
2 publications
263 citations
Erasmus University Rotterdam
Rotterdam, The Netherlands
2 h-index
2 publications
67 citations
1–8 of 88
Venues
- Organizational Behavior and Human Decision Processes
3 publications · 189 citations
3
h-index
- Marketing Science
3 publications · 706 citations
3
h-index
- Journal of Consumer Psychology
3 publications · 156 citations
3
h-index
- International Journal of Research in Marketing
IJRM · 2 publications · 60 citations
2
h-index
- ACR North American Advances
2 publications · 28 citations
2
h-index
1–5