Béatrice Parguel

How Sustainability Ratings Might Deter ‘Greenwashing’: A Closer Look at Ethical Corporate Communication

Béatrice Parguel, Florence Benoît-Moreau, Fabrice Larceneux · Journal of Business Ethics · 2011 · 909 citations

Green Marketing, Greenwashing, Ethical Corporate Communication +14

Can evoking nature in advertising mislead consumers? The power of ‘executional greenwashing'

Béatrice Parguel, Florence Benoît-Moreau, Cristel Antonia Russell · International Journal of Advertising · 2015 · 314 citations

Consumer Uncertainty, Green Marketing, Greenwashing +23

Sustainability of the sharing economy in question: When second-hand peer-to-peer platforms stimulate indulgent consumption

Béatrice Parguel, Renaud Lunardo, Florence Benoît-Moreau · Technological Forecasting and Social Change · 2017 · 236 citations

Economics, Second-hand Peer-to-peer Platforms, Management +11

How price display influences consumer luxury perceptions

Béatrice Parguel, Thierry Delécolle, Pierre Valette‐Florence · Journal of Business Research · 2015 · 108 citations

Economics, Luxury, Price Display +10

Digital subsistence entrepreneurs on Facebook

Éva Delacroix, Béatrice Parguel, Florence Benoît-Moreau · Technological Forecasting and Social Change · 2018 · 74 citations

Digital Society, Social Media, Online Communities +5