Béatrice Parguel - Concepedia

Author

Béatrice Parguel

Also Known As

Agogué, Marine, Alice Audrezet, Beatrice Parguel, Béatrice Parguel, Charry, Karine, Hooge, Sophie, Hou Andy, Karine Charry, Marketing and Public Policy Conference, Monnot, Elisa

256

Publications

2.2K

Citations

H-Index

Concepts

All Affiliations

Université Paris Dauphine-PSL Centre National de la Recherche Scientifique Université Paris Sciences et Lettres Institut de Recherche en Gestion UCLouvain

About

Béatrice Parguel is an author at Université Paris Dauphine-PSL specializing in management, business, and marketing.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	9	9	1.5K
2	Management	9	9	1.8K
3	Arts	2	2	385
4	Education	2	2	920
5	Social Sciences	1	1	11

Béatrice Parguel

Publications

Citations

H-Index

Page 1

	Year	Citations
How Sustainability Ratings Might Deter ‘Greenwashing’: A Closer Look at Ethical Corporate Communication Béatrice Parguel, Florence Benoît-Moreau, Fabrice Larceneux Journal of Business Ethics Green MarketingGreenwashingEthical Corporate CommunicationSustainable DevelopmentSustainable Marketing	2011	909
Can evoking nature in advertising mislead consumers? The power of ‘executional greenwashing' Béatrice Parguel, Florence Benoît-Moreau, Cristel Antonia Russell International Journal of Advertising Consumer UncertaintyGreen MarketingGreenwashingRaw FigureConsumer Research	2015	314
Sustainability of the sharing economy in question: When second-hand peer-to-peer platforms stimulate indulgent consumption Béatrice Parguel, Renaud Lunardo, Florence Benoît-Moreau Technological Forecasting and Social Change EconomicsSecond-hand Peer-to-peer PlatformsManagementConsumer ResearchBusiness	2017	236
How price display influences consumer luxury perceptions Béatrice Parguel, Thierry Delécolle, Pierre Valette‐Florence Journal of Business Research EconomicsLuxuryPrice DisplayManagementConsumer Research	2015	108
Digital subsistence entrepreneurs on Facebook Éva Delacroix, Béatrice Parguel, Florence Benoît-Moreau Technological Forecasting and Social Change Digital SocietySocial MediaOnline CommunitiesDigital EntrepreneurshipSocial Innovation	2018	74
Building brand equity with environmental communication: an empirical investigation in France Florence Benoît-Moreau, Béatrice Parguel EuroMed Journal of Business Green MarketingConsumer ResearchBrand StrategyEnvironmental CommunicationBrand Environmental Associations	2011	71
Coping with copies: The influence of risk perceptions in luxury counterfeit consumption in GCC countries Julia Pueschel, Cécile Chamaret, Béatrice Parguel Journal of Business Research Gcc CountriesEconomicsConsumer CultureRisk PerceptionsRisk Management	2016	63
The double-edge effect of retailers’ cause-related marketing Aïda Mimouni Chaabane, Béatrice Parguel International Journal of Retail & Distribution Management AdvertisingWarm GlowConsumer MotivationMedia MarketingLow Altruism	2016	49
Competitive advertising within store flyers: A win–win strategy? Aïda Mimouni Chaabane, Ouidade Sabri, Béatrice Parguel Journal of Retailing and Consumer Services AdvertisingTargeted AdvertisingManagementBusinessBrand Development	2010	41
Is bigger always better? The unit effect in carbon emissions information Romain Cadario, Béatrice Parguel, Florence Benoît-Moreau International Journal of Research in Marketing	2015	21

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