Concepedia

John T. Gourville

JT

Statistics

Publications

20

Citations

2.6K

H-Index

16

Active since

1998

Affiliations

Harvard University(Current)

University of Toronto

Hong Kong University of Science and Technology

John T. Gourville is an author at Harvard University specializing in marketing, consumer behavior, and consumer theory.

Publications per year

1998–2012

20

Publications

20

Overchoice and Assortment Type: When and Why Variety Backfires

John T. Gourville, Dilip Soman · Marketing Science · 2005 · 450 citations

Business, Marketing, Marketing Management +15

Consumer Control and Empowerment: A Primer

Luc Wathieu, Lyle Brenner, Ziv Carmon et al. · Marketing Letters · 2002 · 390 citations

Social Sciences, Marketing, Marketing Management +11

Payment Depreciation: the Behavioral Effects of Temporally Separating Payments From Consumption

John T. Gourville, Dilip Soman · Journal of Consumer Research · 1998 · 354 citations

Social Sciences, Economics, Psychology +13

Pennies‐a‐Day: The Effect of Temporal Reframing on Transaction Evaluation

John T. Gourville · Journal of Consumer Research · 1998 · 308 citations

Social Sciences, Marketing, Psychology +10

Transaction Decoupling: How Price Bundling Affects the Decision to Consume

Dilip Soman, John T. Gourville · Journal of Marketing Research · 2001 · 304 citations

Business, Economics, Marketing +11

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