Concepedia

Luc Wathieu

LW

20

Publications

2K

Citations

18

H-Index

1996

Active since

Affiliations

Georgetown University(Current)

Hong Kong University of Science and Technology

London Business School

European School of Management and Technology

Ben-Gurion University of the Negev

Luc Wathieu is an author at Georgetown University specializing in management, business, and consumer research.

Top concepts

ManagementBusinessConsumer ResearchMarketingEconomicsConsumer BehaviorBehavioral EconomicsBehavioral Decision MakingConsumer ChoiceBehavioral Science

Publications per year

1996–2017

20

Publications

20

Go Green! Should Environmental Messages be So Assertive?

Ann Kronrod, Amir Grinstein, Luc Wathieu · Journal of Marketing · 2011 · 393 citations

Engineering, Behavioral Decision Making, Environmental Impact Assessment +21

Consumer Control and Empowerment: A Primer

Luc Wathieu, Lyle Brenner, Ziv Carmon et al. · Marketing Letters · 2002 · 384 citations

Consumer Decision Making, Consumer Science, Management +7

Asymmetric Promotion Effects and Brand Positioning

Bart J. Bronnenberg, Luc Wathieu · Marketing Science · 1996 · 196 citations

Brand Strategy, Consumer Research, Promotion Effectiveness +18

Enjoy! Hedonic Consumption and Compliance with Assertive Messages

Ann Kronrod, Amir Grinstein, Luc Wathieu · Journal of Consumer Research · 2012 · 133 citations · Full text

Price as a Stimulus to Think: The Case for Willful Overpricing

Luc Wathieu, Marco Bertini · Marketing Science · 2007 · 117 citations

Consumer Economics, Consumer Uncertainty, Behavioral Decision Making +26

Rows per page

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