Marco Bertini

Price Promotion for Emotional Impact

Aylin Aydinli, Marco Bertini, Anja Lambrecht · Journal of Marketing · 2014 · 150 citations · Full text

Business, Marketing, Marketing Management +17

Price as a Stimulus to Think: The Case for Willful Overpricing

Luc Wathieu, Marco Bertini · Marketing Science · 2007 · 120 citations

Social Sciences, Business Economics, Economics +14

Research Note—Attention Arousal Through Price Partitioning

Marco Bertini, Luc Wathieu · Marketing Science · 2008 · 111 citations

Social Sciences, Marketing, Psychology +17

The Discriminating Consumer: Product Proliferation and Willingness to Pay for Quality

Marco Bertini, Luc Wathieu, Sheena S. Iyengar · Journal of Marketing Research · 2011 · 84 citations

Business, Economics, Marketing +17

The Impact of Add-On Features on Consumer Product Evaluations

Marco Bertini, Elie Ofek, Dan Ariely · Journal of Consumer Research · 2009 · 74 citations

Business, Marketing, Marketing Management +14