Concepedia

Elie Ofek

EO

28

Publications

2.7K

Citations

23

H-Index

2001

Active since

Affiliations

Harvard University(Current)

Dana-Farber/Harvard Cancer Center

Boston University

Ben-Gurion University of the Negev

Elie Ofek is an author at Harvard University specializing in management, marketing, and business.

Top concepts

ManagementBusinessMarketingEconomicsBusiness StrategyConsumer ResearchStrategic ManagementStrategyMarket DesignInteractive Marketing

Publications per year

2001–2022

28

Publications

28

“Bricks and Clicks”: The Impact of Product Returns on the Strategies of Multichannel Retailers

Elie Ofek, Zsolt Katona, Miklós Sárváry · Marketing Science · 2010 · 497 citations

Consumer Uncertainty, Digital Marketing, Consumer Research +22

Manufacturer Benefits from Information Integration with Retail Customers

Susan Cohen Kulp, Hau L. Lee, Elie Ofek · Management Science · 2004 · 497 citations

Customer Experience, Customer Satisfaction, Supply Chain Performance +19

Leveraging the Customer Base: Creating Competitive Advantage Through Knowledge Management

Elie Ofek, Miklós Sárváry · Management Science · 2001 · 233 citations

Customer Satisfaction, Business Intelligence, Knowledge Creation +21

Content vs. Advertising: The Impact of Competition on Media Firm Strategy

David Godes, Elie Ofek, Miklós Sárváry · Marketing Science · 2008 · 182 citations

Monopoly Medium, Media Firms, Different Media +20

R&D, Marketing, and the Success of Next-Generation Products

Elie Ofek, Miklós Sárváry · Marketing Science · 2003 · 128 citations

Digital Marketing, Market Design, Competitive Advantage +17

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