Miklós Sárváry - Concepedia

Author

Miklós Sárváry

INSEAD ORCID

Also Known As

M. Sarvary, Miklos Sarvary, Miklós Sárváry, Sarvary, Miklos

129

Publications

6.7K

Citations

H-Index

170

Concepts

All Affiliations

INSEAD Columbia University University of California, Berkeley Stanford University Dana-Farber/Harvard Cancer Center

About

Miklós Sárváry is an author at INSEAD specializing in marketing, management, and business.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	20	25	4.7K
2	Arts	5	5	868
3	Education	3	3	754
4	Engineering	2	2	428
5	Health Sciences	1	1	117

Miklós Sárváry

Publications

6.5K

Citations

H-Index

Page 1

	Year	Citations
Remanufacturing as a Marketing Strategy Atalay Atasu, Miklós Sárváry, Luk N. Van Wassenhove Management Science Production ManagementMarket DesignProduct ManagementPricing PolicyManagement	2008	931
Network Effects and Personal Influences: The Diffusion of an Online Social Network Zsolt Katona, Peter Pal Zubcsek, Miklós Sárváry Journal of Marketing Research Network AnalysisSocial InfluenceCommunicationSocial NetworkNetwork Effects	2011	634
When and How Is the Internet Likely to Decrease Price Competition? Rajiv Lal, Miklós Sárváry Marketing Science Digital MarketingConsumer SearchConsumer ResearchInternet LikelyOnline Customer Behavior	1999	560
Knowledge Management and Competition in the Consulting Industry Miklós Sárváry California Management Review Knowledge ExchangeKm SystemsKm Technology ExhibitsOrganizational CommunicationBusiness Intelligence	1999	557
“Bricks and Clicks”: The Impact of Product Returns on the Strategies of Multichannel Retailers Elie Ofek, Zsolt Katona, Miklós Sárváry Marketing Science Consumer UncertaintyDigital MarketingConsumer ResearchOnline ArmMarket Design	2010	497
Efficient Take‐Back Legislation Atalay Atasu, Luk N. Van Wassenhove, Miklós Sárváry Production and Operations Management EngineeringProducer ResponsibilityEnvironmental Impact AssessmentAgricultural EconomicsLaw	2009	392
Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions Yakov Bart, Andrew T. Stephen, Miklós Sárváry Journal of Marketing Research Customer SatisfactionDigital MarketingTargeted AdvertisingA Field StudyConsumer Research	2014	287
Leveraging the Customer Base: Creating Competitive Advantage Through Knowledge Management Elie Ofek, Miklós Sárváry Management Science Customer SatisfactionBusiness IntelligenceKnowledge CreationProfessional Services FirmsKnowledge Technology	2001	233
The Race for Sponsored Links: Bidding Patterns for Search Advertising Zsolt Katona, Miklós Sárváry Marketing Science MarketingEconomicsSearch Engine OptimizationAdvertisingElectronic Auction	2009	199
Staged estimation of international diffusion models Marnik G. Dekimpe, Philip M. Parker, Miklós Sárváry Technological Forecasting and Social Change EconomicsDiffusion ProcessInternational Diffusion ModelsBusinessEconometrics	1998	185

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