Miklós Sárváry

Remanufacturing as a Marketing Strategy

Atalay Atasu, Miklós Sárváry, Luk N. Van Wassenhove · Management Science · 2008 · 944 citations

Business, Marketing, Marketing Management +17

Network Effects and Personal Influences: The Diffusion of an Online Social Network

Zsolt Katona, Peter Pal Zubcsek, Miklós Sárváry · Journal of Marketing Research · 2011 · 642 citations

Social Sciences, Marketing, Marketing Management +17

Knowledge Management and Competition in the Consulting Industry

Miklós Sárváry · California Management Review · 1999 · 563 citations

Management, Knowledge Management, Strategic Management +7

When and How Is the Internet Likely to Decrease Price Competition?

Rajiv Lal, Miklós Sárváry · Marketing Science · 1999 · 562 citations

Social Sciences, Economics, Marketing +16

“Bricks and Clicks”: The Impact of Product Returns on the Strategies of Multichannel Retailers

Elie Ofek, Zsolt Katona, Miklós Sárváry · Marketing Science · 2010 · 513 citations

Business, Business Economics, Economics +17