Concepedia

Peter Pal Zubcsek

PP

Statistics

Publications

8

Citations

1.1K

H-Index

8

Active since

2011

Affiliations

University of Florida(Current)

University of California, Berkeley

Tel Aviv University

Peter Pal Zubcsek is an author at University of Florida specializing in communication, interactive marketing, and management.

Top concepts

CommunicationMarketingManagementInteractive MarketingDigital MarketingConsumer ResearchArtsAdvertisingSocial NetworksConsumer Behavior

Publications per year

2011–2017

8

Publications

8

Network Effects and Personal Influences: The Diffusion of an Online Social Network

Zsolt Katona, Peter Pal Zubcsek, Miklós Sárváry · Journal of Marketing Research · 2011 · 634 citations

Network Analysis, Social Influence, Communication +21

Mobile Advertising: A Framework and Research Agenda

Dhruv Grewal, Yakov Bart, Martin Spann et al. · Journal of Interactive Marketing · 2016 · 191 citations

Advertising Goals, Advertising, Mobile Marketing +14

Lower Connectivity is Better: The Effects of Network Structure on Redundancy of Ideas and Customer Innovativeness in Interdependent Ideation Tasks

Andrew T. Stephen, Peter Pal Zubcsek, Jacob Goldenberg · Journal of Marketing Research · 2015 · 69 citations

Innovation Adoption, Digital Marketing, Consumer Research +30

Predicting Mobile Advertising Response Using Consumer Colocation Networks

Peter Pal Zubcsek, Zsolt Katona, Miklós Sárváry · Journal of Marketing · 2017 · 65 citations

Consumer Uncertainty, Digital Marketing, Targeted Advertising +20

Advertising to a social network

Peter Pal Zubcsek, Miklós Sárváry · Quantitative Marketing and Economics · 2011 · 53 citations

Marketing, Viral Marketing, Social Media +11

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