Concepedia

Keith Wilcox

KW

Statistics

Publications

14

Citations

1.9K

H-Index

13

Active since

2009

Affiliations

Babson College(Current)

City University of New York

University of Oxford

Keith Wilcox is an author at Babson College specializing in psychology, social sciences, and consumer behavior.

Publications per year

2009–2023

14

Publications

14

Why Do Consumers Buy Counterfeit Luxury Brands?

Keith Wilcox, Hyeong Min Kim, Sankar Sen · Journal of Marketing Research · 2009 · 911 citations

Business, Marketing, Marketing Management +17

Vicarious Goal Fulfillment: When the Mere Presence of a Healthy Option Leads to an Ironically Indulgent Decision

Keith Wilcox, Beth Vallen, Lauren Block et al. · Journal of Consumer Research · 2009 · 302 citations

Social Sciences, Health Behavior, Psychology +13

Indulgence or Self-Control: A Dual Process Model of the Effect of Incidental Pride on Indulgent Choice

Keith Wilcox, Thomas Krämer, Sankar Sen · Journal of Consumer Research · 2010 · 194 citations

Social Sciences, Behavioral Sciences, Psychology +10

Consumers’ Response to Commercials: When the Energy Level in the Commercial Conflicts with the Media Context

Nancy M. Puccinelli, Keith Wilcox, Dhruv Grewal · Journal of Marketing · 2014 · 93 citations

Social Sciences, Marketing, Psychology +16

Are Close Friends the Enemy? Online Social Networks, Self-Esteem, and Self-Control

Keith Wilcox, Andrew T. Stephen · Journal of Consumer Research · 2012 · 64 citations · Full text

Social Sciences, Psychology, Social Psychology +10

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