Concepedia
Statistics
Publications
45
Citations
2.8K
H-Index
27
Active since
1969
Affiliations
Baruch College(Current)
University of South Carolina
University of California, Riverside
UCLouvain Saint-Louis Brussels
Stanford University
Thomas Krämer is an author at Baruch College specializing in behavioral decision making, social sciences, and management.
Top concepts
Behavioral Decision MakingSocial SciencesManagementBehavioral ScienceConsumer ResearchMarketingPsychologyConsumer BehaviorBehavioral EconomicsCognitive Science
Publications per year
1969–2021
The impact of national stereotypes on the country of origin effect
Michael Chattalas, Thomas Krämer, Hirokazu Takada · International Marketing Review · 2008 · 248 citations
Ethnicity, National Stereotype Dimensions, National Stereotype Contents +30
Differential reinforcement of low rates: A selective critique.
Thomas Krämer, Mark Rilling · Psychological Bulletin · 1970 · 189 citations
Behavioral Sciences, Behavioral Decision Making, Management +8
Indulgence or Self-Control: A Dual Process Model of the Effect of Incidental Pride on Indulgent Choice
Keith Wilcox, Thomas Krämer, Sankar Sen · Journal of Consumer Research · 2010 · 188 citations
Behavioral Decision Making, Consumer Study, Social Psychology +20
Conscious and Nonconscious Components of Superstitious Beliefs in Judgment and Decision Making
Thomas Krämer, Lauren Block · Journal of Consumer Research · 2008 · 175 citations
Do Materialists Prefer the “Brand-as-Servant”? The Interactive Effect of Anthropomorphized Brand Roles and Materialism on Consumer Responses
Hyeongmin Christian Kim, Thomas Krämer · Journal of Consumer Research · 2015 · 171 citations
1–5 of 45