Concepedia
Statistics
Publications
45
Citations
2.9K
H-Index
28
Active since
1969
Affiliations
Baruch College(Current)
University of South Carolina
University of California, Riverside
UCLouvain Saint-Louis Brussels
Stanford University
Thomas Krämer is an author at Baruch College specializing in psychology, social sciences, and consumer behavior.
Publications per year
1969–2021
The impact of national stereotypes on the country of origin effect
Michael Chattalas, Thomas Krämer, Hirokazu Takada · International Marketing Review · 2008 · 254 citations
Social Sciences, Marketing, Social Psychology +16
Indulgence or Self-Control: A Dual Process Model of the Effect of Incidental Pride on Indulgent Choice
Keith Wilcox, Thomas Krämer, Sankar Sen · Journal of Consumer Research · 2010 · 194 citations
Social Sciences, Behavioral Sciences, Psychology +10
Differential reinforcement of low rates: A selective critique.
Thomas Krämer, Mark Rilling · Psychological Bulletin · 1970 · 189 citations
Public Health, Behavioral Sciences, Psychology +16
Do Materialists Prefer the “Brand-as-Servant”? The Interactive Effect of Anthropomorphized Brand Roles and Materialism on Consumer Responses
Hyeongmin Christian Kim, Thomas Krämer · Journal of Consumer Research · 2015 · 179 citations
Business, Marketing, Marketing Management +11
Conscious and Nonconscious Components of Superstitious Beliefs in Judgment and Decision Making
Thomas Krämer, Lauren Block · Journal of Consumer Research · 2008 · 179 citations
Social Sciences, Behavioral Sciences, Psychology +7
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