Concepedia

Michael Chattalas

MC

5

Publications

408

Citations

5

H-Index

2007

Active since

Affiliations

Fordham University(Current)

Kean University

Michael Chattalas is an author at Fordham University specializing in marketing, consumer culture, and culture.

Top concepts

CultureMarketingConsumer CultureConsumer ResearchBiasRaceEducationEthnicitySociologyManagement

Publications per year

2007–2015

5

Publications

5

The impact of national stereotypes on the country of origin effect

Michael Chattalas, Thomas Krämer, Hirokazu Takada · International Marketing Review · 2008 · 248 citations

Ethnicity, National Stereotype Dimensions, National Stereotype Contents +30

Impact of value perceptions on luxury purchase intentions: a developed market comparison

Michael Chattalas, Paurav Shukla · Luxury Research J · 2015 · 69 citations · Full text

Navigating a hybrid cultural identity: Hispanic teenagers' fashion consumption influences

Michael Chattalas, Holly Harper · Journal of Consumer Marketing · 2007 · 43 citations

Ethnicity, Hispanic Teenage Girls, Hybrid Cultural Identity +23

Warm versus competent countries: National stereotyping effects on expectations of hedonic versus utilitarian product properties

Michael Chattalas, Hirokazu Takada · Place Branding and Public Diplomacy · 2013 · 34 citations

Economics, Behavioral Decision Making, Bias +6

National stereotype effects on consumer expectations and purchase likelihood: competent versus warm countries of origin

Michael Chattalas · Journal of Business & Retail Management Research · 2015 · 14 citations

International Marketing, Consumer Study, Value Theory +23

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