Beth Vallen

Vicarious Goal Fulfillment: When the Mere Presence of a Healthy Option Leads to an Ironically Indulgent Decision

Keith Wilcox, Beth Vallen, Lauren Block et al. · Journal of Consumer Research · 2009 · 295 citations

Vicarious Goal Fulfillment, Behavioral Decision Making, Consumer Study +22

The Squander Sequence: Understanding Food Waste at Each Stage of the Consumer Decision-Making Process

Lauren Block, Punam Anand Keller, Beth Vallen et al. · Journal of Public Policy & Marketing · 2016 · 217 citations

Food Loss, Behavioral Decision Making, Food Waste +26

The Impact of Product Name on Dieters’ and Nondieters’ Food Evaluations and Consumption

Caglar Irmak, Beth Vallen, Stefanie Robinson · Journal of Consumer Research · 2011 · 205 citations

Nutrition, Nutrition Literacy, Identical Food +23

Promoting positive change: Advancing the food well-being paradigm

Melissa G. Bublitz, Laura A. Peracchio, Alan R. Andreasen et al. · Journal of Business Research · 2012 · 135 citations

Food Security, Health Promotion, Food Systems +3

You Like What I Like, but I Don’t Like What You Like: Uniqueness Motivations in Product Preferences

Caglar Irmak, Beth Vallen, Sankar Sen · Journal of Consumer Research · 2010 · 82 citations