Concepedia
Statistics
Publications
16
Citations
1.3K
H-Index
15
Active since
2005
Affiliations
University of South Carolina(Current)
Baruch College
University of Georgia
City University of New York
Virginia Tech
Caglar Irmak is an author at University of South Carolina specializing in marketing, management, and consumer research.
Top concepts
MarketingManagementConsumer BehaviorConsumer ResearchBusinessAdvertisingHealthBehavioral Decision MakingPsychologyPublic Health
Publications per year
2005–2020
Choice of Cause in Cause-Related Marketing
Stefanie Robinson, Caglar Irmak, Satish Jayachandran · Journal of Marketing · 2012 · 319 citations
Root Cause Analysis, Behavioral Decision Making, Consumer Motivation +24
The Impact of Product Name on Dieters’ and Nondieters’ Food Evaluations and Consumption
Caglar Irmak, Beth Vallen, Stefanie Robinson · Journal of Consumer Research · 2011 · 205 citations
Nutrition, Nutrition Literacy, Identical Food +23
The Placebo Effect in Marketing: Sometimes you Just Have to Want it to Work
Caglar Irmak, Lauren Block, Gavan J. Fitzsimons · Journal of Marketing Research · 2005 · 83 citations
Consumer Uncertainty, Consumer Study, Social Marketing +22
You Like What I Like, but I Don’t Like What You Like: Uniqueness Motivations in Product Preferences
Caglar Irmak, Beth Vallen, Sankar Sen · Journal of Consumer Research · 2010 · 82 citations
Having versus Consuming: Failure to Estimate Usage Frequency Makes Consumers Prefer Multifeature Products
Joseph K. Goodman, Caglar Irmak · Journal of Marketing Research · 2013 · 82 citations
Customer Satisfaction, Behavioral Decision Making, Consumer Study +18
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