Statistics
Publications
19
Citations
4K
H-Index
18
Active since
1999
Affiliations
Satish Jayachandran is an author at University of South Carolina specializing in marketing, business, and marketing strategy.
Publications per year
1999–2023
19
19
Choice of Cause in Cause-Related Marketing
Stefanie Robinson, Caglar Irmak, Satish Jayachandran · Journal of Marketing · 2012 · 333 citations
1–5 of 19