Concepedia

Alexander Krasnikov

AK

Statistics

Publications

8

Citations

1.6K

H-Index

8

Active since

2008

Affiliations

University of South Carolina(Current)

George Washington University

Loyola University Chicago

Alexander Krasnikov is an author at University of South Carolina specializing in marketing, marketing strategy, and firm performance.

Publications per year

2008–2022

8

Publications

8

The Relative Impact of Marketing, Research-and-Development, and Operations Capabilities on Firm Performance

Alexander Krasnikov, Satish Jayachandran · Journal of Marketing · 2008 · 585 citations

Management, Marketing, Marketing Management +14

The Relative Impact of Marketing, Research-and-Development, and Operations Capabilities on Firm Performance

Alexander Krasnikov, Satish Jayachandran · Journal of Marketing · 2008 · 414 citations

Management, Marketing, Marketing Management +14

Evaluating the Financial Impact of Branding Using Trademarks: A Framework and Empirical Evidence

Alexander Krasnikov, Saurabh Mishra, David Orozco · Journal of Marketing · 2009 · 265 citations

Business, Marketing, Marketing Management +17

The Impact of Customer Relationship Management Implementation on Cost and Profit Efficiencies: Evidence from the U.S. Commercial Banking Industry

Alexander Krasnikov, Satish Jayachandran, V. Kumar · Journal of Marketing · 2009 · 239 citations

Business, Business Economics, Customer Relationship Management +13

Building Brand Assets: The Role of Trademark Rights

Alexander Krasnikov, Satish Jayachandran · Journal of Marketing Research · 2022 · 19 citations

Law, Intellectual Property Law, Marketing +15

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