Concepedia

Alexander Krasnikov

AK

Statistics

Publications

8

Citations

1.5K

H-Index

8

Active since

2008

Affiliations

University of South Carolina(Current)

George Washington University

Alexander Krasnikov is an author at University of South Carolina specializing in management, marketing, and business.

Top concepts

MarketingManagementBusinessBrand StrategyBusiness StrategyFirm PerformanceStrategic ManagementBrandingBrand EquityBrand Awareness

Publications per year

2008–2022

8

Publications

8

The Relative Impact of Marketing, Research-and-Development, and Operations Capabilities on Firm Performance

Alexander Krasnikov, Satish Jayachandran · Journal of Marketing · 2008 · 584 citations

Firm Performance, Brand Strategy, Competitive Advantage +17

The Relative Impact of Marketing, Research-and-Development, and Operations Capabilities on Firm Performance

Alexander Krasnikov, Satish Jayachandran · Journal of Marketing · 2008 · 384 citations

Firm Performance, Brand Strategy, Competitive Advantage +17

Evaluating the Financial Impact of Branding Using Trademarks: A Framework and Empirical Evidence

Alexander Krasnikov, Saurabh Mishra, David Orozco · Journal of Marketing · 2009 · 260 citations

Brand-association Trademarks, Consumer Research, Brand Strategy +19

The Impact of Customer Relationship Management Implementation on Cost and Profit Efficiencies: Evidence from the U.S. Commercial Banking Industry

Alexander Krasnikov, Satish Jayachandran, V. Kumar · Journal of Marketing · 2009 · 237 citations

Customer Satisfaction, Firm Performance, Business Analytics +18

Building Brand Assets: The Role of Trademark Rights

Alexander Krasnikov, Satish Jayachandran · Journal of Marketing Research · 2022 · 17 citations

Patent Prosecution, Brand Strategy, Law +19

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