Concepedia

Zsolt Katona

ZK

Statistics

Publications

27

Citations

2.9K

H-Index

21

Active since

2005

Affiliations

University of California, Berkeley(Current)

Columbia University

Eötvös Loránd University

University of Alberta

Zsolt Katona is an author at University of California, Berkeley specializing in business, economics, and marketing.

Publications per year

2005–2024

27

Publications

27

Network Effects and Personal Influences: The Diffusion of an Online Social Network

Zsolt Katona, Peter Pal Zubcsek, Miklós Sárváry · Journal of Marketing Research · 2011 · 642 citations

Social Sciences, Marketing, Marketing Management +17

“Bricks and Clicks”: The Impact of Product Returns on the Strategies of Multichannel Retailers

Elie Ofek, Zsolt Katona, Miklós Sárváry · Marketing Science · 2010 · 513 citations

Business, Business Economics, Economics +17

The Role of Search Engine Optimization in Search Marketing

Ron Berman, Zsolt Katona · Marketing Science · 2013 · 228 citations

Business, Economics, Marketing +16

The Race for Sponsored Links: Bidding Patterns for Search Advertising

Zsolt Katona, Miklós Sárváry · Marketing Science · 2009 · 200 citations

Business, Business Economics, Economics +17

Inefficiencies in Digital Advertising Markets

Brett R. Gordon, Kinshuk Jerath, Zsolt Katona et al. · Journal of Marketing · 2020 · 164 citations

Business, Business Economics, Marketing +13

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