Concepedia

Anja Lambrecht

AL

33

Publications

3.1K

Citations

21

H-Index

2006

Active since

Affiliations

London Business School(Current)

Massachusetts Institute of Technology

Goethe University Frankfurt

University of Toronto

University of Chicago

Anja Lambrecht is an author at London Business School specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessConsumer ResearchConsumer BehaviorInteractive MarketingEconomicsConsumer UncertaintyDigital MarketingConsumer Choice

Publications per year

2006–2024

33

Publications

33

Algorithmic Bias? An Empirical Study of Apparent Gender-Based Discrimination in the Display of STEM Career Ads

Anja Lambrecht, Catherine E. Tucker · Management Science · 2019 · 777 citations

Gendered Perception, Job Opportunities, Targeted Advertising +23

When Does Retargeting Work? Information Specificity in Online Advertising

Anja Lambrecht, Catherine E. Tucker · Journal of Marketing Research · 2013 · 476 citations

Marketing, Online Customer Behavior, Behavioral Sciences +15

Does Uncertainty Matter? Consumer Behavior Under Three-Part Tariffs

Anja Lambrecht, Katja Seim, Bernd Skiera · Marketing Science · 2007 · 235 citations

Does Uncertainty Matter, Consumer Economics, Consumer Uncertainty +22

How do firms make money selling digital goods online?

Anja Lambrecht, Avi Goldfarb, Alessandro Bonatti et al. · Marketing Letters · 2014 · 169 citations

Digital Goods Online, Electronic Marketplace, Digital Business +6

Price Promotion for Emotional Impact

Aylin Aydinli, Marco Bertini, Anja Lambrecht · Journal of Marketing · 2014 · 148 citations · Full text

Consumer Uncertainty, Behavioral Decision Making, Affective Variable +22

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