Concepedia

Erik L. Olson

EL

24

Publications

1.7K

Citations

19

H-Index

1991

Active since

Affiliations

BI Norwegian Business School(Current)

Norwegian School of Economics

Erik L. Olson is an author at BI Norwegian Business School specializing in business, management, and marketing.

Top concepts

BusinessMarketingManagementConsumer ResearchBrand AwarenessBrandingAdvertisingBrand StrategyBrand ManagementEconomics

Publications per year

1991–2022

24

Publications

24

It’s not easy being green: the effects of attribute tradeoffs on green product preference and choice

Erik L. Olson · Journal of the Academy of Marketing Science · 2012 · 329 citations

Marketing, Economics, Consumer Decision Making +15

Explaining and Articulating the Fit Construct in Sponsorship

Erik L. Olson, Hans Mathias Thjømøe · Journal of Advertising · 2011 · 187 citations

Does sponsorship work in the same way in different sponsorship contexts?

Erik L. Olson · European Journal of Marketing · 2010 · 183 citations

Brand Strategy, Sports Sponsorship, Consumer Research +19

Sponsorship effect metric: assessing the financial value of sponsoring by comparisons to television advertising

Erik L. Olson, Hans Mathias Thjømøe · Journal of the Academy of Marketing Science · 2009 · 115 citations

Television Advertising, Advertising, Financial Value +9

The effects of peripheral exposure to information on brand preference

Erik L. Olson, Hans Mathias Thjømøe · European Journal of Marketing · 2003 · 96 citations

Behavioral Decision Making, Consumer Research, Brand Strategy +22

Rows per page

1–5 of 24