Concepedia

Hans Mathias Thjømøe

HM

5

Publications

508

Citations

5

H-Index

2002

Active since

Affiliations

Norwegian School of Economics(Current)

BI Norwegian Business School

Hans Mathias Thjømøe is an author at Norwegian School of Economics specializing in management, business, and marketing.

Top concepts

BusinessMarketingManagementBrandingAdvertisingSponsorshipBrand StrategyBrand AwarenessBrand ManagementConsumer Research

Publications per year

2002–2012

5

Publications

5

Explaining and Articulating the Fit Construct in Sponsorship

Erik L. Olson, Hans Mathias Thjømøe · Journal of Advertising · 2011 · 187 citations

Sponsorship effect metric: assessing the financial value of sponsoring by comparisons to television advertising

Erik L. Olson, Hans Mathias Thjømøe · Journal of the Academy of Marketing Science · 2009 · 115 citations

Television Advertising, Advertising, Financial Value +9

The effects of peripheral exposure to information on brand preference

Erik L. Olson, Hans Mathias Thjømøe · European Journal of Marketing · 2003 · 96 citations

Behavioral Decision Making, Consumer Research, Brand Strategy +22

Decision-making Processes Surrounding Sponsorship Activities

Hans Mathias Thjømøe, Erik L. Olson · Journal of Advertising Research · 2002 · 83 citations

Logical Approach, Event Management, Sponsorship Activities +15

The relative performance of TV sponsorship versus television spot advertising

Erik L. Olson, Hans Mathias Thjømøe · European Journal of Marketing · 2012 · 27 citations

Entertainment Marketing, Digital Marketing, Targeted Advertising +25

Rows per page

1–5 of 5