Variety Seeking is a consumer behavior construct characterized by the intentional pursuit of diverse product or brand alternatives to enhance experiential stimulation or reduce decisional monotony, rather than to achieve utilitarian or functional objectives.
236
Publications
22K
Citations
491
Authors
275
Institutions
Publications per year
2017–2026
67
Variants
Variety-seeking Behavior
Publications
236
1–5 of 236
Authors
491
- BE
14
h-index
- LM
7
h-index
- JV
5
h-index
- RK
4
h-index
- WD
4
h-index
1–5 of 491
Institutions
275
University of Pennsylvania
Philadelphia, United States
11 h-index
13 publications
3.4K citations
Hong Kong Polytechnic University
Hong Kong, Hong Kong
7 h-index
8 publications
754 citations
University of Chicago
Chicago, United States
6 h-index
8 publications
518 citations
New York University
New York, United States
6 h-index
6 publications
413 citations
University at Buffalo, State University of New York
Buffalo, United States
5 h-index
6 publications
177 citations
California University of Pennsylvania
California, United States
4 h-index
7 publications
440 citations
Auckland University of Technology
Auckland, New Zealand
4 h-index
7 publications
830 citations
Eindhoven University of Technology
Eindhoven, The Netherlands
4 h-index
8 publications
273 citations
1–8 of 275
Venues
- Journal of Consumer Research
JCR · 17 publications · 6.2K citations
17
h-index
- Journal of Marketing Research
14 publications · 3K citations
14
h-index
- Marketing Science
7 publications · 1.4K citations
7
h-index
- Psychology and Marketing
6 publications · 360 citations
6
h-index
- Journal of Consumer Psychology
6 publications · 388 citations
6
h-index
1–5