J.C.M. van Trijp

The use of lisrel in validating marketing constructs

Jan‐Benedict E.M. Steenkamp, J.C.M. van Trijp · International Journal of Research in Marketing · 1991 · 1.8K citations

Business, Marketing, Marketing Management +2

Why Switch? Product Category–Level Explanations for True Variety-Seeking Behavior

J.C.M. van Trijp, Wayne D. Hoyer, J. Jeffrey Inman · Journal of Marketing Research · 1996 · 561 citations

Business, Marketing, Marketing Management +11

Insects as food: Exploring cultural exposure and individual experience as determinants of acceptance

Hui Shan Tan, A.R.H. Fischer, Patcharaporn Tinchan et al. · Food Quality and Preference · 2015 · 496 citations

Life Sciences, Entomology, Psychology +12

Consumer response to packaging design: The role of packaging materials and graphics in sustainability perceptions and product evaluations

Nigel D. Steenis, Erica van Herpen, I.A. van der Lans et al. · Journal of Cleaner Production · 2017 · 464 citations · Full text

Arts, Design, Marketing +17

Functional foods: health claim-food product compatibility and the impact of health claim framing on consumer evaluation

Ellen van Kleef, J.C.M. van Trijp, Pieternel A. Luning · Appetite · 2005 · 395 citations · Full text

Agriculture, Food Science, Nutrition +16