Functional foods: health claim-food product compatibility and the impact of health claim framing on consumer evaluation

Beyond pleasure and pain.

E. Tory Higgins · American Psychologist · 1997 · 5.1K citations

Human Condition, Sexual Behavior, Human Sexuality +2

All Frames Are Not Created Equal: A Typology and Critical Analysis of Framing Effects

Irwin P. Levin, Sandra L. Schneider, Gary J. Gaeth · Organizational Behavior and Human Decision Processes · 1998 · 2.5K citations

Contextual Issue, Framing Effects, Message Framing +11

Making a good decision: Value from fit.

E. Tory Higgins · American Psychologist · 2000 · 1.8K citations

Quality Of Life, Behavioral Decision Making, Behavioral Outcome +19

Motivation by positive or negative role models: Regulatory focus determines who will best inspire us.

Penelope Lockwood, Christian H. Jordan, Ziva Kunda · Journal of Personality and Social Psychology · 2002 · 1.6K citations

Behavioral Decision Making, Educational Psychology, Education +23

Bringing the Frame Into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion.

Angela Y. Lee, Jennifer Aaker · Journal of Personality and Social Psychology · 2004 · 1.4K citations

Behavioral Decision Making, Social Psychology, Persuasive Technology +22