Gary J. Gaeth

How Consumers are Affected by the Framing of Attribute Information Before and After Consuming the Product

Irwin P. Levin, Gary J. Gaeth · Journal of Consumer Research · 1988 · 1.2K citations

December 1988, Consumer Uncertainty, Behavioral Decision Making +17

A New Look at Framing Effects: Distribution of Effect Sizes, Individual Differences, and Independence of Types of Effects

Irwin P. Levin, Gary J. Gaeth, Judy Schreiber et al. · Organizational Behavior and Human Decision Processes · 2002 · 467 citations

Behavioral Sciences, Societal Influence, Framing Effects +13

Best Value, Price-Seeking, and Price Aversion: The Impact of Information and Learning on Consumer Choices

Gerard J. Tellis, Gary J. Gaeth · Journal of Marketing · 1990 · 340 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Study +21

Consumer evaluation of multi-product bundles: An information integration analysis

Gary J. Gaeth, Irwin P. Levin, Goutam Chakraborty et al. · Marketing Letters · 1991 · 237 citations

Marketing Analytics, Interactive Marketing, Management +7

Reducing the influence of irrelevant information on experienced decision makers

Gary J. Gaeth, James Shanteau · Organizational Behavior and Human Performance · 1984 · 230 citations

Cognitive Science, Irrelevant Information, Behavioral Decision Making +11