Gerard J. Tellis

The Incumbent's Curse? Incumbency, Size, and Radical Product Innovation

Rajesh Chandy, Gerard J. Tellis · Journal of Marketing · 2000 · 1.3K citations

Management, Economics, Strategy +10

Organizing for Radical Product Innovation: The Overlooked Role of Willingness to Cannibalize

Rajesh Chandy, Gerard J. Tellis · Journal of Marketing Research · 1998 · 1.3K citations

Management, Innovation Management, Strategic Management +15

Strategic Bundling of Products and Prices: A New Synthesis for Marketing

Stefan Stremersch, Gerard J. Tellis · Journal of Marketing · 2002 · 786 citations

Business, Marketing, Marketing Management +7

Mining Marketing Meaning from Online Chatter: Strategic Brand Analysis of Big Data Using Latent Dirichlet Allocation

Seshadri Tirunillai, Gerard J. Tellis · Journal of Marketing Research · 2014 · 771 citations

Business, Marketing, Marketing Management +13

Pioneer Advantage: Marketing Logic or Marketing Legend?

Peter N. Golder, Gerard J. Tellis · Journal of Marketing Research · 1993 · 675 citations

Management, Marketing, Marketing Management +10