Stefan Stremersch - Concepedia

Author

Stefan Stremersch

Erasmus University Rotterdam

Also Known As

Landsman, Vardit, S. Stremersch, Stefan Stremersch, Stremersch, S., Verniers, IWJ (Isabel)

130

Publications

5.5K

Citations

H-Index

175

Concepts

All Affiliations

Erasmus University Rotterdam Universidad de Navarra IESE Business School University of Southern California

About

Stefan Stremersch is an author at Erasmus University Rotterdam specializing in business, marketing, and management.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	24	33	4.3K
2	Arts	4	4	208
3	Health Sciences	3	3	463
4	Law	3	3	416
5	Humanities	1	1	15

Stefan Stremersch

Publications

5.2K

Citations

H-Index

Page 1

	Year	Citations
Strategic Bundling of Products and Prices: A New Synthesis for Marketing Stefan Stremersch, Gerard J. Tellis Journal of Marketing Bundling LiteratureEconomicsPrice FormationCompetition PolicyBundling	2002	772
Social Contagion and Income Heterogeneity in New Product Diffusion: A Meta-Analytic Test Christophe Van den Bulte, Stefan Stremersch Marketing Science SocioeconomicsIncome DistributionIncome InequalityIncome HeterogeneityEconomic Analysis	2004	432
Marketing Mass-Customized Products: Striking a Balance between Utility and Complexity Benedict G. C. Dellaert, Stefan Stremersch Journal of Marketing Research Digital MarketingMass Customization UtilityConsumer ResearchProduct ManagementProduct Experience	2005	405
Portfolios of Interfirm Agreements in Technology-Intensive Markets: Consequences for Innovation and Profitability Stefan Wuyts, Shantanu Dutta, Stefan Stremersch Journal of Marketing Innovation EvaluationInnovation AdoptionLawInnovative SuccessInnovation Management	2004	287
The Purchasing of Full-Service Contracts: Stefan Stremersch, Stefan Wuyts, R.T. Frambach Industrial Marketing Management BusinessLegal ConsiderationFinancial ContractOptimal ContractingMarketing	2001	270
Multihoming in Two-Sided Markets: An Empirical Inquiry in the Video Game Console Industry Vardit Landsman, Stefan Stremersch Journal of Marketing Two-sided MarketsConsumer UncertaintyGame TheoryMarket DesignManagement	2011	200
Vertical Marketing Systems for Complex Products: A Triadic Perspective Stefan Wuyts, Stefan Stremersch, Christophe Van den Bulte, Journal of Marketing Research Relationship MarketingVertical Marketing SystemsSelective Strong TiesSupplier RelationshipInterorganizational Relationship	2004	192
Understanding and managing international growth of new products Stefan Stremersch, Gerard J. Tellis International Journal of Research in Marketing International ManagementInternational Business StrategyInternational BusinessManagementBusiness	2004	169
The Effect of Superstar Software on Hardware Sales in System Markets Jeroen L.G. Binken, Stefan Stremersch Journal of Marketing Consumer UncertaintySoftware SystemsConsumer ResearchSoftware EngineeringMarket Design	2009	167
The Rise of New Technologies in Marketing: A Framework and Outlook Donna L. Hoffman, C. Moreau, Stefan Stremersch, Journal of Marketing New TechnologiesDigital MarketingInteractive MarketingHistory Of MarketingManagement	2021	159

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