Concepedia
Statistics
Publications
56
Citations
5.7K
H-Index
36
Active since
2001
Affiliations
Erasmus University Rotterdam(Current)
IESE Business School
Universidad de Navarra
University of Southern California
Tilburg University
Stefan Stremersch is an author at Erasmus University Rotterdam specializing in marketing, business, and marketing management.
Publications per year
2001–2024
Strategic Bundling of Products and Prices: A New Synthesis for Marketing
Stefan Stremersch, Gerard J. Tellis · Journal of Marketing · 2002 · 786 citations
Business, Marketing, Marketing Management +7
Social Contagion and Income Heterogeneity in New Product Diffusion: A Meta-Analytic Test
Christophe Van den Bulte, Stefan Stremersch · Marketing Science · 2004 · 435 citations
Social Sciences, Business Economics, Economics +11
Marketing Mass-Customized Products: Striking a Balance between Utility and Complexity
Benedict G. C. Dellaert, Stefan Stremersch · Journal of Marketing Research · 2005 · 411 citations
Management, Marketing, Marketing Management +14
The international takeoff of new products: the role of economics, culture, and country innovativeness
Stefan Stremersch · EUR Research Repository (Erasmus University Rotterdam) · 2003 · 397 citations
Management, Economics, International Business +11
Portfolios of Interfirm Agreements in Technology-Intensive Markets: Consequences for Innovation and Profitability
Stefan Wuyts, Shantanu Dutta, Stefan Stremersch · Journal of Marketing · 2004 · 289 citations
Management, Innovation Management, Strategy +17
1–5 of 56