Christophe Van den Bulte

Opinion Leadership and Social Contagion in New Product Diffusion

Raghuram Iyengar, Christophe Van den Bulte, Thomas W. Valente · Marketing Science · 2010 · 928 citations

Social Sciences, Marketing, Marketing Management +17

<i>Medical Innovation</i> Revisited: Social Contagion versus Marketing Effort

Christophe Van den Bulte, Gary L. Lilien · American Journal of Sociology · 2001 · 640 citations

Management, Innovation Management, Marketing +16

New Product Diffusion with Influentials and Imitators

Christophe Van den Bulte, Yogesh V. Joshi · Marketing Science · 2007 · 493 citations

Management, Marketing, Sociology +12

Social Contagion and Income Heterogeneity in New Product Diffusion: A Meta-Analytic Test

Christophe Van den Bulte, Stefan Stremersch · Marketing Science · 2004 · 435 citations

Social Sciences, Business Economics, Economics +11

The 4P Classification of the Marketing Mix Revisited

Walter van Waterschoot, Christophe Van den Bulte · Journal of Marketing · 1992 · 370 citations

Management, Marketing, Marketing Management +9