Concepedia

Raghuram Iyengar

RI

Statistics

Publications

33

Citations

3.1K

H-Index

24

Active since

2003

Affiliations

University of Pennsylvania(Current)

Columbia University

California University of Pennsylvania

New York University

University of Southern California

Raghuram Iyengar is an author at University of Pennsylvania specializing in marketing, business, and marketing management.

Publications per year

2003–2023

33

Publications

33

Opinion Leadership and Social Contagion in New Product Diffusion

Raghuram Iyengar, Christophe Van den Bulte, Thomas W. Valente · Marketing Science · 2010 · 928 citations

Social Sciences, Marketing, Marketing Management +17

Communication Channels and Word of Mouth: How the Medium Shapes the Message

Jonah Berger, Raghuram Iyengar · Journal of Consumer Research · 2013 · 373 citations

Social Sciences, Communication, Marketing +15

Informational Challenges in Omnichannel Marketing: Remedies and Future Research

Tony Haitao Cui, Anindya Ghose, Hanna Hałaburda et al. · Journal of Marketing · 2020 · 220 citations · Full text

Business, Marketing, Marketing Management +11

A Model of Consumer Learning for Service Quality and Usage

Raghuram Iyengar, Asim Ansari · Journal of Marketing Research · 2007 · 184 citations

Business, Business Economics, Marketing +17

Social Contagion in New Product Trial and Repeat

Raghuram Iyengar, Christophe Van den Bulte, Jae‐Young Lee · Marketing Science · 2015 · 146 citations

Social Sciences, Social Psychology, Drug Information +16

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