Yogesh V. Joshi - Concepedia

Author

Yogesh V. Joshi

University of Maryland, College Park ORCID

Also Known As

Ahmed Elsayed, K Mellor, Yashoda Bhatta Joshi, Yogesh Joshi, Yogesh V. Joshi

Publications

1.5K

Citations

H-Index

Concepts

All Affiliations

University of Maryland, College Park University of Pennsylvania University of Chile New York University Complex Engineering System Institute

About

Yogesh V. Joshi is an author at University of Maryland, College Park specializing in management, marketing, and business.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	10	10	1K
2	Business	7	7	867
3	Engineering	4	4	198
4	Communication	4	4	204
5	Natural Sciences	1	1	26

Yogesh V. Joshi

Publications

1.3K

Citations

H-Index

Page 1

	Year	Citations
New Product Diffusion with Influentials and Imitators Christophe Van den Bulte, Yogesh V. Joshi Marketing Science Innovation AdoptionDigital MarketingConsumer ResearchSocial InfluenceInfluencer Studies	2007	491
Rehabilitation versus surgical reconstruction for non-acute anterior cruciate ligament injury (ACL SNNAP): a pragmatic randomised controlled trial David Beard, Loretta Davies, Jonathan Cook, The Lancet	2022	119
A Theory of Combative Advertising Yuxin Chen, Yogesh V. Joshi, Jagmohan S. Raju, Marketing Science Consumer UncertaintyBehavioral Decision MakingTargeted AdvertisingConsumer ResearchLaboratory Experiment	2008	115
Harvesting Brand Information from Social Tags Hyoryung Nam, Yogesh V. Joshi, P.K. Kannan Journal of Marketing EngineeringSocial Medium MonitoringDigital MarketingConsumer ResearchCommunication	2017	114
<b>Research Note</b>—How Much Should You Invest in Each Customer Relationship? A Competitive Strategic Approach Andrés Musalem, Yogesh V. Joshi Marketing Science Customer SatisfactionDigital MarketingConsumer ResearchCrm EffortsManagement	2008	76
When Consumers Learn, Money Burns: Signaling Quality via Advertising with Observational Learning and Word of Mouth Yogesh V. Joshi, Andrés Musalem Marketing Science Marketing AnalyticsConsumer StudyTargeted AdvertisingConsumer ResearchCommunication	2020	59
Putting one-to-one marketing to work: Personalization, customization, and choice Neeraj Arora, Xavier Drèze, Anindya Ghose, Marketing Letters MarketingOne-to-one MarketingE-service PersonalizationConsumer Research	2008	54
Turf Wars: Product Line Strategies in Competitive Markets Yogesh V. Joshi, David J. Reibstein, Z. John Zhang Marketing Science Product Line ScopeMarket DesignIndustrial OrganizationPricing PolicyTurf Wars	2015	53
Optimal Entry Timing in Markets with Social Influence Yogesh V. Joshi, David J. Reibstein, Z. John Zhang Management Science Optimal Entry TimingMarket DesignBacklash EffectBarrier To EntryManagement	2009	52
Improving Prelaunch Diffusion Forecasts: Using Synthetic Networks as Simulated Priors Michael Trusov, William Rand, Yogesh V. Joshi Journal of Marketing Research Forecasting MethodologyEngineeringProbabilistic ForecastingSocial MediaData Science	2013	48

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