Concepedia

Yogesh V. Joshi

YV

15

Publications

1.3K

Citations

13

H-Index

2001

Active since

Affiliations

University of Maryland, College Park(Current)

University of Pennsylvania

University of Chile

New York University

Complex Engineering System Institute

Yogesh V. Joshi is an author at University of Maryland, College Park specializing in management, marketing, and business.

Top concepts

MarketingManagementBusinessConsumer ResearchEconomicsConsumer BehaviorInteractive MarketingEngineeringCommunicationMarket Design

Publications per year

2001–2023

15

Publications

15

New Product Diffusion with Influentials and Imitators

Christophe Van den Bulte, Yogesh V. Joshi · Marketing Science · 2007 · 491 citations

Innovation Adoption, Digital Marketing, Consumer Research +20

Rehabilitation versus surgical reconstruction for non-acute anterior cruciate ligament injury (ACL SNNAP): a pragmatic randomised controlled trial

David Beard, Loretta Davies, Jonathan Cook et al. · The Lancet · 2022 · 119 citations · Full text

A Theory of Combative Advertising

Yuxin Chen, Yogesh V. Joshi, Jagmohan S. Raju et al. · Marketing Science · 2008 · 115 citations

Consumer Uncertainty, Behavioral Decision Making, Targeted Advertising +22

Harvesting Brand Information from Social Tags

Hyoryung Nam, Yogesh V. Joshi, P.K. Kannan · Journal of Marketing · 2017 · 114 citations

Engineering, Social Medium Monitoring, Digital Marketing +26

<b>Research Note</b>—How Much Should You Invest in Each Customer Relationship? A Competitive Strategic Approach

Andrés Musalem, Yogesh V. Joshi · Marketing Science · 2008 · 76 citations

Customer Satisfaction, Digital Marketing, Consumer Research +17

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