Statistics
Publications
37
Citations
4.2K
H-Index
26
Active since
1990
Jagmohan S. Raju is an author at University of Pennsylvania specializing in business, marketing, and marketing management.
Publications per year
1990–2019
37
37
The Introduction and Performance of Store Brands
Jagmohan S. Raju, Raj Sethuraman · Management Science · 1995 · 567 citations
Serdar Sayman, Stephen J. Hoch, Jagmohan S. Raju · Marketing Science · 2002 · 387 citations
Channel Coordination in the Presence of a Dominant Retailer
Jagmohan S. Raju, Z. John Zhang · Marketing Science · 2005 · 322 citations · Full text
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