Serdar Sayman

Positioning of Store Brands

Serdar Sayman, Stephen J. Hoch, Jagmohan S. Raju · Marketing Science · 2002 · 387 citations

Business, Marketing, Marketing Management +11

Effects of study design characteristics on the WTA–WTP disparity: A meta analytical framework

Serdar Sayman, Ayşe Öncüler · Journal of Economic Psychology · 2004 · 169 citations

Public Health, Biostatistics, Experimental Design +12

An Investigation of Time Inconsistency

Serdar Sayman, Ayşe Öncüler · Management Science · 2008 · 150 citations

Social Sciences, Economics, Psychology +16

How category characteristics affect the number of store brands offered by the retailer: a model and empirical analysis

Serdar Sayman, Jagmohan S. Raju · Journal of Retailing · 2004 · 100 citations

Business, Marketing, Marketing Management +10

Investigating the Cross-Category Effects of Store Brands

Serdar Sayman, Jagmohan S. Raju · Review of Industrial Organization · 2004 · 67 citations

Business, Marketing, Marketing Management +11