Concepedia

Hyoryung Nam

HN

5

Publications

502

Citations

5

H-Index

2014

Active since

Affiliations

Erasmus University Rotterdam(Current)

University of Washington Bothell

Hyoryung Nam is an author at Erasmus University Rotterdam specializing in management, marketing, and interactive marketing.

Top concepts

MarketingManagementBusinessInteractive MarketingCommunicationDigital MarketingArtsBrandingSocial MediaBrand Awareness

Publications per year

2014–2021

5

Publications

5

The Informational Value of Social Tagging Networks

Hyoryung Nam, P.K. Kannan · Journal of Marketing · 2014 · 125 citations

Social Tagging, Social Medium Monitoring, Digital Marketing +29

Harvesting Brand Information from Social Tags

Hyoryung Nam, Yogesh V. Joshi, P.K. Kannan · Journal of Marketing · 2017 · 114 citations

Engineering, Social Medium Monitoring, Digital Marketing +26

Tournaments to Crowdsource Innovation: The Role of Moderator Feedback and Participation Intensity

Nuno Camacho, Hyoryung Nam, P.K. Kannan et al. · Journal of Marketing · 2019 · 111 citations · Full text

Customer Satisfaction, Moderator Feedback, Social Influence +27

Digital Environment in Global Markets: Cross-Cultural Implications for Evolving Customer Journeys

Hyoryung Nam, P.K. Kannan · Journal of International Marketing · 2020 · 107 citations

Customer Experience, Customer Satisfaction, Digital Business +24

Buyer-supplier matching in online B2B marketplace: An empirical study of small- and medium-sized enterprises (SMEs)

Yeo Lim Yoon, Yeohong Yoon, Hyoryung Nam et al. · Industrial Marketing Management · 2021 · 45 citations

Electronic Marketplace, Supplier Relationship, Empirical Study +12

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