Yuxin Chen

Dynamic targeted pricing with strategic consumers

Yuxin Chen, Z. John Zhang · International Journal of Industrial Organization · 2008 · 152 citations

Dynamic Pricing, Pricing Policy, Price Formation +5

Research Note—Price Discrimination After the Purchase: Rebates as State-Dependent Discounts

Yuxin Chen, Sridhar Moorthy, Z. John Zhang · Management Science · 2005 · 126 citations

Consumer Economics, Consumer Uncertainty, Behavioral Decision Making +18

A Theory of Combative Advertising

Yuxin Chen, Yogesh V. Joshi, Jagmohan S. Raju et al. · Marketing Science · 2008 · 115 citations

Consumer Uncertainty, Behavioral Decision Making, Targeted Advertising +22

Developing of a novel antibacterial agent by functionalization of graphene oxide with guanidine polymer with enhanced antibacterial activity

Ping Li, Shiyu Sun, Alideertu Dong et al. · Applied Surface Science · 2015 · 97 citations

Guanidine Polymer, Chemical Engineering, Engineering +7

Accounting Profits Versus Marketing Profits: A Relevant Metric for Category Management

Yuxin Chen, James D. Hess, Ronald T. Wilcox et al. · Marketing Science · 1999 · 93 citations

Marketing Analytics, Customer Satisfaction, Accounting Practice +22