Concepedia

Ronald T. Wilcox

RT

13

Publications

1.1K

Citations

12

H-Index

1997

Active since

Affiliations

Carnegie Mellon University(Current)

University of Virginia

Washington University in St. Louis

Columbia University

Ronald T. Wilcox is an author at Carnegie Mellon University specializing in business, marketing, and management.

Top concepts

BusinessMarketingManagementConsumer ResearchEconomicsConsumer BehaviorCustomer SatisfactionInteractive MarketingFinanceStatistics

Publications per year

1997–2019

13

Publications

13

Cross-Selling Sequentially Ordered Products: An Application to Consumer Banking Services

Shibo Li, Baohong Sun, Ronald T. Wilcox · Journal of Marketing Research · 2005 · 246 citations

Customer Satisfaction, Consumer Study, Consumer Research +17

Experts and Amateurs: The Role of Experience in Internet Auctions

Ronald T. Wilcox · Marketing Letters · 2000 · 243 citations

Bargain Hunting or Star Gazing? Investors’ Preferences for Stock Mutual Funds*

Ronald T. Wilcox · The Journal of Business · 2003 · 170 citations

Identifying price sensitive consumers: the relative merits of demographic vs. purchase pattern information

Byung-Do Kim, Kannan Srinivasan, Ronald T. Wilcox · Journal of Retailing · 1999 · 126 citations

Economics, Buying Behavior, Relative Merits +12

Accounting Profits Versus Marketing Profits: A Relevant Metric for Category Management

Yuxin Chen, James D. Hess, Ronald T. Wilcox et al. · Marketing Science · 1999 · 93 citations

Marketing Analytics, Customer Satisfaction, Accounting Practice +22

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