Kannan Srinivasan

Modeling Online Browsing and Path Analysis Using Clickstream Data

Alan L. Montgomery, Shibo Li, Kannan Srinivasan et al. · Marketing Science · 2004 · 565 citations

Business, Computer Science, Marketing +15

Broader Product Line: A Necessity to Achieve Success?

Sunder Kekre, Kannan Srinivasan · Management Science · 1990 · 560 citations

Management, Marketing, Marketing Management +16

Signaling Quality with a Money-Back Guarantee: The Role of Transaction Costs

Sridhar Moorthy, Kannan Srinivasan · Marketing Science · 1995 · 456 citations

Business, Business Economics, Economics +13

Impact of Electronic Data Interchange Technology on JIT Shipments

Kannan Srinivasan, Sundar Kekre, Tridas Mukhopadhyay · Management Science · 1994 · 364 citations

Management, Information Technology, Supply Chain Management +17

Product Differentiation and Commonality in Design: Balancing Revenue and Cost Drivers

Preyas S. Desai, Sunder Kekre, Suresh Radhakrishnan et al. · Management Science · 2001 · 309 citations

Social Sciences, Design, Marketing +13