Preyas S. Desai

Quality Segmentation in Spatial Markets: When Does Cannibalization Affect Product Line Design?

Preyas S. Desai · Marketing Science · 2001 · 488 citations

Social Sciences, Business Economics, Economics +12

Efficiency of mutual funds and portfolio performance measurement: A non-parametric approach

B. P. S. Murthi, Yoon K. Choi, Preyas S. Desai · European Journal of Operational Research · 1997 · 357 citations

Business, Finance, Financial Management +16

Product Differentiation and Commonality in Design: Balancing Revenue and Cost Drivers

Preyas S. Desai, Sunder Kekre, Suresh Radhakrishnan et al. · Management Science · 2001 · 309 citations

Social Sciences, Design, Marketing +13

Leasing and Selling: Optimal Marketing Strategies for a Durable Goods Firm

Preyas S. Desai, Devavrat Purohit · Management Science · 1998 · 285 citations

Business, Economics, Marketing +14

Demand Signalling Under Unobservable Effort in Franchising: Linear and Nonlinear Price Contracts

Preyas S. Desai, Kannan Srinivasan · Management Science · 1995 · 214 citations

Business, Business Economics, Economics +17