Concepedia

B. P. S. Murthi

BP

27

Publications

2.5K

Citations

20

H-Index

1995

Active since

Affiliations

The University of Texas at Dallas(Current)

Towson University

Duke University

Carnegie Mellon University

B. P. S. Murthi is an author at The University of Texas at Dallas specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingConsumer ResearchBusiness StrategyFinanceStrategic ManagementConsumer BehaviorQuantitative ManagementEconomics

Publications per year

1995–2020

27

Publications

27

The Role of the Management Sciences in Research on Personalization

B. P. S. Murthi, Sumit Sarkar · Management Science · 2003 · 373 citations

Marketing Analytics, Customer Satisfaction, Management Sciences +21

The impact of racial diversity on intermediate and long‐term performance: The moderating role of environmental context

Orlando C. Richard, B. P. S. Murthi, Kiran M. Ismail · Strategic Management Journal · 2007 · 370 citations

Ethnicity, Firm Performance, Education +23

Efficiency of mutual funds and portfolio performance measurement: A non-parametric approach

B. P. S. Murthi, Yoon K. Choi, Preyas S. Desai · European Journal of Operational Research · 1997 · 354 citations

Non-parametric Approach, Portfolio Optimization, Asset Pricing +10

Wearout Effects of Different Advertising Themes: A Dynamic Bayesian Model of the Advertising-Sales Relationship

Frank M. Bass, Norris I. Bruce, Sumit K. Majumdar et al. · Marketing Science · 2007 · 201 citations

Marketing Analytics, Customer Satisfaction, Targeted Advertising +22

Marketing in a data-driven digital world: Implications for the role and scope of marketing

Denish Shah, B. P. S. Murthi · Journal of Business Research · 2020 · 194 citations

Marketing Analytics, Digital Marketing, Data-driven Digital World +9

Rows per page

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