Concepedia

Norris I. Bruce

NI

11

Publications

879

Citations

11

H-Index

2004

Active since

Affiliations

The University of Texas at Dallas(Current)

Duke University

University of Missouri–St. Louis

Norris I. Bruce is an author at The University of Texas at Dallas specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchInteractive MarketingAdvertisingBusinessMarketing CommunicationEconomicsCommunicationConsumer Behavior

Publications per year

2004–2020

11

Publications

11

Wearout Effects of Different Advertising Themes: A Dynamic Bayesian Model of the Advertising-Sales Relationship

Frank M. Bass, Norris I. Bruce, Sumit K. Majumdar et al. · Marketing Science · 2007 · 201 citations

Marketing Analytics, Customer Satisfaction, Targeted Advertising +22

A Dynamic Model for Digital Advertising: The Effects of Creative Format, Message Content, and Targeting on Engagement

Norris I. Bruce, B. P. S. Murthi, Ram C. Rao · Journal of Marketing Research · 2016 · 158 citations

Marketing Analytics, Engineering, Digital Marketing +18

Dynamic Effectiveness of Advertising and Word of Mouth in Sequential Distribution of New Products

Norris I. Bruce, Natasha Zhang Foutz, Ceren Kolsarici · Journal of Marketing Research · 2012 · 138 citations

Marketing Analytics, Entertainment Marketing, Digital Marketing +19

Discovering how Advertising Grows Sales and Builds Brands

Norris I. Bruce, Kay Peters, P. A. Naik · Journal of Marketing Research · 2012 · 89 citations

Digital Marketing, Targeted Advertising, Brand Strategy +19

Enabling the Willing: Consumer Rebates for Durable Goods

Norris I. Bruce, Preyas S. Desai, Richard Staelin · Marketing Science · 2006 · 61 citations

Consumer Economics, Negative Equity Problem, Consumer Research +17

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