Concepedia

P. A. Naik

PA

Statistics

Publications

113

Citations

5.8K

H-Index

41

Active since

1987

Affiliations

Raja Ramanna Centre for Advanced Technology(Current)

University of California, Davis

Academy of Sciences Republic of Uzbekistan

University of Glasgow

Istituto Nazionale di Fisica Nucleare, Sezione di Ferrara

P. A. Naik is an author at Raja Ramanna Centre for Advanced Technology specializing in engineering, applied physics, and physics.

ORCID

Top concepts

Publications per year

1987–2022

113

Publications

113

Understanding the Impact of Synergy in Multimedia Communications

P. A. Naik, Kalyan Raman · Journal of Marketing Research · 2003 · 565 citations

, , +15

Planning Media Schedules in the Presence of Dynamic Advertising Quality

P. A. Naik, Murali K. Mantrala, Alan G. Sawyer · Marketing Science · 1998 · 313 citations

, , +20

A Hierarchical Marketing Communications Model of Online and Offline Media Synergies

P. A. Naik, Kay Peters · Journal of Interactive Marketing · 2009 · 231 citations

Planning Marketing-Mix Strategies in the Presence of Interaction Effects

P. A. Naik, Kalyan Raman, Russell S. Winer · Marketing Science · 2005 · 220 citations

, , +12

Clicks and Mortar: The Effect of On-line Activities on Off-line Sales

Eyal Biyalogorsky, P. A. Naik · Marketing Letters · 2003 · 207 citations

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