Concepedia

P. A. Naik

PA

Statistics

Publications

115

Citations

5.9K

H-Index

41

Active since

1987

Affiliations

Raja Ramanna Centre for Advanced Technology(Current)

University of California, Davis

Academy of Sciences Republic of Uzbekistan

University of Glasgow

Istituto Nazionale di Fisica Nucleare, Sezione di Ferrara

P. A. Naik is an author at Raja Ramanna Centre for Advanced Technology specializing in natural sciences, physics, and business.

Publications per year

1987–2024

115

Publications

115

Understanding the Impact of Synergy in Multimedia Communications

P. A. Naik, Kalyan Raman · Journal of Marketing Research · 2003 · 576 citations

Business, Marketing, Marketing Management +17

Planning Media Schedules in the Presence of Dynamic Advertising Quality

P. A. Naik, Murali K. Mantrala, Alan G. Sawyer · Marketing Science · 1998 · 315 citations

Business, Communication, Marketing +13

A Hierarchical Marketing Communications Model of Online and Offline Media Synergies

P. A. Naik, Kay Peters · Journal of Interactive Marketing · 2009 · 236 citations

Business, Marketing, Marketing Management +14

Planning Marketing-Mix Strategies in the Presence of Interaction Effects

P. A. Naik, Kalyan Raman, Russell S. Winer · Marketing Science · 2005 · 223 citations

Business, Marketing, Marketing Management +14

Clicks and Mortar: The Effect of On-line Activities on Off-line Sales

Eyal Biyalogorsky, P. A. Naik · Marketing Letters · 2003 · 208 citations

Business, Marketing, Marketing Management +9

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